The question of whether SEO is here to stay arises from every corner of the marketing industry. It is hard to believe that the estimated $70-billion industry would collapse abruptly. The truth is, SEO is here to stay.
What happens is that certain SEO practices and strategies evolve or become obsolete. As such, leveraging outdated SEO tactics unknowingly could jeopardize or kill your search engine rankings. That is why you need to hire a reputable website optimization company. At Digital Media Nomad, we offer an array of up-to-date digital solutions. From affordable automated SEO, web design, and social media marketing to audiovisual production, we’ve got you covered.
Does SEO Still Work in 2020?
Since the inception of SEO, this marketing strategy has been faced with a lot of negativity, despite its outstanding success. People are always arguing on social media and other platforms about the short-term and long-term future of SEO.
The statistical truth is that SEO will still work in 2020. In 2016, companies spent about $65 billion on SEO, which grew to $72 billion in 2018. It’s projected that companies will spend over $79 billion on SEO in 2020 alone. This clearly shows that Search Engine Optimization is, in fact, growing.
Outdated SEO Strategies
As mentioned earlier, SEO strategies become outdated all the time, mainly because of the high level of competition. Some practices that meant everything a few years ago do not bear good results anymore. Here’s a list of SEO practices that search engines such as Google do not consider anymore.
- Focusing on Content Quantity Over Quality – Many website owners fall for the misconception that stuffing their pages with articles will earn them fair rankings. On the contrary, experts advise marketers to produce useful and informative content to achieve significant SEO success.
- Overusing Keywords – Overusing keywords will lead to unnatural flow and wording, which highly reduces your chances of being ranked by search engines. The best approach to using keywords is to include them naturally and organically within your text, depending on the length of your article.
- Capitalizing on Backlinks At all Costs – There is a time when backlinks were the game changer for ranking top. But search engines such as Google developed ways to monitor links to stop the misuse of backlinks, including link exchanges, flooding, and other irregularities. Today, it would be best to concentrate on relevant and credible link building, while focusing on authority sites that enjoy substantial volumes of organic traffic.
Should You Hire A Marketing Company?
The simple answer is yes. Taking care of all the digital marketing efforts can be overwhelming. With the level of competition in the digital marketing world, you need to create a robust online presence that will put you on the map. This is sometimes hard to achieve, especially for new entrepreneurs who don’t understand the dynamics of SEO well. However, with the help of a reputable SEO company, you can rest assured that your business will receive the online recognition it deserves.
Grow Your Brand Online
A Professional website optimization company has the right tools to help you accomplish online success and keep you updated. At Digital Media Nomad, we listen to you, assess your business needs, and help you get the most out of your budget. Contact us today on +1(408) 532 5252 to grow your brand online.