Article provided by: The Website Marketing Pro
Local business listing management in Hillsborough NC puts your business in front of customers when they need it most. Listings are no longer limited to the Yellow Pages. The Website Marketing Pro uses a multichannel approach to helping you obtain customers and generate sales.
What are online business listings?
Business listings are one of the most powerful tools marketers have. Websites such as Google Maps, Yelp, and Facebook are one of the most visited sources of information today.
Advertisements bombard your customers. The average person sees up to 5000 pieces of marketing content from directed advertising to the sides of their cereal box. Branding and imagery create information overload. People ignore all but the most relevant content today.
Meanwhile, traditional mediums are dying. In 2017, less than 25 percent of people between the ages of 18 and 25 used radio as a source of information. Over fifty percent used YouTube, Google, and social media networks.
Do people use business listings?
Website visitors are loyal. This is easy to see in the rise of podcasts. Nearly 600,000 podcasts exist today. Nearly 100 percent of followers tune in to at least a portion of the content they like.
Businesses see a significant return on investment when using online advertising and search engine optimization. The average small business can see a jump in revenue by as much as thirteen percent. Managers firmly believe that online marketing and traffic generation is beneficial to their companies.
This following transfers to map and listing applications. Instead of using phone books as in the past, people navigate to their favorite application in search of businesses that can serve their needs. Google maps and Yelp are among the most popular applications today with ratings, reviews, and images to back up any claims.
How can business listing management help me?
Listings are powerful. People use them when they are most likely to make a purchase. However, attention spans are limited.
The average web surfer never reaches the second page of Google results. Only 29 percent reach this page. The majority of click-through occurs in the first three links. This pattern transfers reasonably well to listings.
Listing management makes you visible on search engines and applications. Your brand image is among your most important assets. Our professionals understand how to generate buzz around your best products and curate a positive reputation online.
The difference is easy to perceive. A company with poor quality photos, descriptions in broken English, and sparse reviews of any quality are immediately suspect. Our local experts build your image on quality photographs and well-written content, driving expectations and images.
Curation makes you more visible. As your business grows, the number of people using your listing does as well. The increased presence pushes you towards the top of relevant listings.
Local business listing management in Hillsborough NC
The Website Management Pros understands digital marketing. Our experts are ready to help your company produce a crisp and professional image to customers in your immediate vicinity. Contact us today to find out more.