Negative SEO is the result of backlinks from low quality or spam websites. This could be the work of spammers or a marketing tactic from aggressive competitors. Negative SEO can damage your site and make you lose valuable rankings. If you don’t want bad backlinks to hurt your website, you need to put a lot of effort into your search engine optimization strategy to protect your site. But how do you protect your site from these unsettling marketing strategies? Here’s what you need to do.
- Track and Update Your Backlinks
Identifying spam backlinks as soon as they happen is one of the first things you need to do to prevent negative SEO. Subscribe to Google Webmaster Tool daily notifications to get notifications that include a summary of all new backlinks. This way, you can take note of spam backlinks and control the situation before they affect your rankings.
- Watch Your Online Reviews
Google makes use of popular review sites when analyzing search results. Was your business bombarded with terrible reviews on Yelp, Google, or other directory sites? If yes, you might be the target of a competing business. Be sure to keep up with these channels to detect false reviews and report them instantly. This will ensure that your website is not affected by the work of aggressive competitors who want to tarnish your reputation.
- Monitor Good Backlinks
Backlinks” are a term for inbound links that come to your website from a different website. It is good to have these links on your website, and Google will rank you higher if these links are from reputable sites. If spammers attack your best backlink websites, it can have an impact on your site’s SEO. Spend some time to monitor and track of good backlinks.
- Search for Duplicate Content
Content is king, but not all content is created equally. Websites that have unique and relevant content tend to rank higher than sites that don’t. Sometimes people will copy your valuable content and use it to beef up their websites. If Google indexed the content on their site first, then yours is automatically devalued. A tool like Copyscape can help you find your copied content. Once it is found, send the Webmaster a friendly message asking them to remove your stolen content or report the incident to Google’s Copyright Removal team.
- Disavow Bad Links
Disavow such domains should be your last resort option if your polite requests for removing backlinks fail. Google gives domain owners the power to block domains that seem to violate their algorithm rules and regulations. Disavowing links can be daunting if you’re doing it for the first time. But with the help of tools, such as Backlinks Monitor and URL Profiler, you can identify links that you want to disavow.
Hire An Expert SEO Agency
Consistently maintaining your SEO rankings is a lot of work. For best results, you need to hire a reliable SEO Company to keep negative SEO away and derive maximum results from your SEO campaign. At Digital Media Nomad, we are one of the best SEO companies in Miami. We can quickly undo the effects of negative SEO and get your website back on the right track.